“Don’t Mow, Let It Grow” burst into action last week with the launch of the project website – dontmowletitgrow.com
1440 are currently working with Downey Birch to promote and produce the project. It will focus on the conservation of semi-natural grassland over the next three years. Specifically on the management of road verges and amenity grasslands across the Causeway Coast and Glens Borough Council area.
Rachel Bain, Biodiversity Officer at Causeway Coast and Glens Borough Council and lead on the project, met with local school children at the launch to explain what makes the project so important. “The Don’t Mow, Let It Grow message is simple. Small changes in management of grasslands, give large benefits to biodiversity and ecosystem services. That helps all of us. Nature is best for us all – but it takes time to safeguard the animal food chain and in turn our food chain.”
The selected grassland sites will be surveyed and different management options developed for each site to enhance their biodiversity. The project will also identify areas with Invasive Alien Species.
Rachel Bain added, “When properly managed, natural long grass and wild flowers, can be equally or more attractive than carefully manicured lawns. Managed, natural grasslands can make a massive impact on nature and on us.”
To submit your interest and volunteer for the project please click here
Using our Brand Discovery Programme, 1440 developed a brand strategy that detailed who their best market was, how to approach them and how to keep them engaged. A brand identity and brand guidelines were then developed to ensure the roll out of clear and engaging messaging and imagery throughout the life of the project.
We then developed a website that will be home to everything you need to know about the project. The site includes an interactive map and will grow to show approximately 20 sites within the Council area. It also allows the user to upload photos of any wildlife they have spotted within the grasslands (view website).
“Don’t Mow” signs will be placed on sites across the Borough to assist in public awareness. 1440 are currently developing various promotional items for the project, alongside an ongoing PR campaign with Downey Birch and more information will be added to the 1440 blog as we progress.
If you are in need of a brand or a re-brand, please feel free to give us a call today to discuss your project – 028 9046 6896. Find out more on our Brand Pilot programme here.