This is where 1440 get to the heart of your company – what it is really about and what value it has to offer customers.
We then identify your ideal buyer persona – the people you should really be talking to. By ensuring your brand connects with the right people it will make it easier for them to choose your company over the competition. Buyer personas also include a great deal of information crucial to creating great marketing content.
Next we look at the Big Idea – a single statement your company stands for, the unique value it has to offer customers. By combining these three areas we are now able to plan out your brand journey.